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Expanding or scaling your business is beyond opening branches in various locations.
Expanding your business without putting proven and duplicable processes and systems in place can be the end of your business.
Where is Mr. Biggs today?
Mr. Biggs has hit menopause. The one-time household name is now a fading memory. Although it has not been forgotten, it has been relegated.
It has been cutting back on its locations and shutting down outlets.
The one-time most sought-after fast food restaurant is gradually winding up and now being deserted by Nigerians.
Mr. Biggs had a strong brand and popularity. It had the resources to expand. It also had a strong market demand, yet it failed.
Why?
Mr. Biggs was able to use the franchise model to break new grounds faster and meet the growing demands in its early years, but it was unable to maintain the quality assurance that it was known for.
The rice was said to be tasteless, while the meat pie has been dubbed ‘Air pie’ in some locations.
Mr. Biggs started losing the market even before its competitors that arrived, not because it franchised to the wrong people who eventually brought a drop in the food quality and a gradual decline in interested consumers, but because there were no systems in place to check the quality of food produced at its various franchise outlets.
These franchises did not maintain the standard.
They were not able to recreate the same sumptuous and mouthwatering experience across their branches.
There was a lot of inconsistencies in their food quality and taste.
If you cannot successfully duplicate the same recipe or systems that made your business successful initially, you will fail at the point of expansion.
© Kingsley Ndimele
Your Reliable Consultant