Hardly will you meet any Nigerian youth these days without a title. Even Hushpuppi says he’s an entrepreneur (Real Estate).
Everywhere is littered with Content creators with no content. Entrepreneurs with no enterprise. Project Managers with no project. Even a WhatsApp group Admin is a CEO.
If I should save all the ‘Tosins’ and ‘Davids’ on my phone contact with CEO or Entrepreneur, I will just end up having multiple mistaken identities.
Yet, whenever I need to call a tailor, I don’t remember anyone of them. I simply call “John Tailor” because that is what I can remember easily.
This is why Uchekinze Plumbing Works gets more patronage than Uchechi Water Expert. This is why Bayo Photography Studio gets more patronage than the B.A.Y Imaginations.
You are a Twitter Influencer not a PR Expert. If you sell “Ewa Agoyin”, be proud to introduce yourself that way. Don’t use “Nutrition Consultant” on your bio. Stop doing yourself.
Your potential customers are confused. They want to know what you really do. What do you mean by “I am an Innovation Manager and Mentoring Consultant?”
If you make shoes, you are shoemaker. You are a clothier. You are a caterer. If you bake cake, you are a baker, not a sugarsmith.
You are a plumber. You are a fish farmer. You are a graphic designer. You are a makeup artiste. You are a trader.
People relate more with you that way. Entrepreneur is a generic name and CEO is the most deceptive title. People remember you easily that way. Always resist the unnecessary urge to ‘shalaye’ yourself. Make it simple for people to remember. Stop doing yourself.
© Kingsley Ndimele
Your Reliable Consultant