Two different clients reached out to me about the same business idea. After thorough studies, I advised them to dead the idea. I just found out that exactly the same idea has been executed by another person.
It was launched recently. I studied the model and I laughed. Good money wasted. AN APP THAT CONNECTS YOU TO THE NEAREST ARTISAN
The product did not address the main challenges I warned my clients about. The SECURITY of the users.
Even Uber and Bolt are still battling with security of riders and drivers on their platform. Not to talk of allowing a stranger into my house to do my plumbing works.
How do you ONBOARD an uneducated artisan to a digital app? Even the educated ones cannot sign up to an app? There is also the challenge of CULTURAL acceptance of the idea. Why would I be looking for an electrician online when I can easily get on my street on based on referrals?
I’m a very optimistic person. But with my knowledge of business and experience consulting for MSMEs, I can predict the success and failure of any business idea. I wish them all the best.
When you execute a great idea that is not good for your market, you put money in the waste bin.
© Kingsley Ndimele
Your Reliable Consultant.