How Changing Your Last Name Affects Your Personal Brand As A Woman
Toyin Aimakhu in 2003 became Toyin Adeniyi-Johnson in 2013. Her name changed to Toyin Abraham (her family name) in 2016 and to Toyin Abraham-Ajeyemi in 2019. Building a personal brand as a female may lead to an identity crisis.
Culturally, women once belonged to...
Your Graphic Designer is NOT a Content Creator
When it comes to creating super unique content, Sterling Bank is nobody’s mate in this Africa. I say it with my full chest.
Beyond the controversial “Like Agege Bread, He Rose,” with the quality of content Sterling Bank pushes out consistently, you can be sure that...
Why Your Customers Screenshot, But Never Buys
More than ever, the marketing space is content-driven. Content can be anything like videos, pictures, infographics and audio.
Although many people are obsessed about content creation, only few actually understands content marketing. Content creation is not the same as...
Why Your Competitors Sell More Than You Do
Whenever I tell people that I am a pure Ngwa breed from Abia state, the next response is, “Is that not the tribe that eats human beings?
I have been privileged to travel to various parts of Nigeria. I have met with people of various tribes and cultures. There is a way...
Why Your Business Ideas Often Fail
I have had beautiful ideas but not all came through. I am sure you too have. Having a great idea is the easiest part. Translating that idea into a valuable offer for a market is the hardest part.
I have been behind brilliant ideas that never saw the light of the...
Your Business Needs A Lawyer
Few years ago, I was speaking at an event in Oduduwa Hall, OAU. Everything I said within those few minutes, I backed them up with some quotes in the Nigerian constitution. I quoted some parts of the Nigerian constitution offhand.
Not long after I handed over the...
When, Why And How Should You Rebrand?
From the kampala-wearing Adekunle Gold to the earring-wearing and hair-plaiting AG Baby, what else is a perfect illustration of rebranding?
Whoever rebranded the old military Muhammadu Buhari into a stainless saviour fit for a democratic president deserves some...
What Really Happened To Mr. Biggs?
Expanding or scaling your business is beyond opening branches in various locations.
Expanding your business without putting proven and duplicable processes and systems in place can be the end of your business.
Where is Mr. Biggs today?
Mr. Biggs has hit...
The Dangote I May Never Become
Aliko Dangote is powerful not because he has access to huge capital, but because of his political history. If you want to go far in business, you need to be involved in some politics.
Dangote is a brand, but Aliko Dangote is a politician. He funds the campaign of...
We All Can’t Be Tech Bros
The assumption today is that if you are not a Blockchain Engineer, QA Tester, or Fullstack Developer, you don’t have a seat in the future.
Almost every conversation today is centered on “I am building a tech product.” Even if you are not building anything, merely talking...