How To Waste Money Executing A Great Idea
Two different clients reached out to me about the same business idea. After thorough studies, I advised them to dead the idea. I just found out that exactly the same idea has been executed by another person.
It was launched recently. I studied the model and I...
How To Give Your Customers Orgasm
Give a woman orgasm, she’ll crave for more. That is what my tailor – ADETOMIWA (TomiJ Couture on Instagram) has been doing for me over 7 years now.
What is orgasm? SATISFACTION. What is orgasm? Value for the money they pay.
There are three shops...
Brand Ambassador Vs Influencer: Understanding And Knowing Which Is Better For Your Business
Brand Ambassador: He is already a passionate fan sharing enthusiastic testimonials about your product.
Influencer: He is highly knowledgeable in a particular niche and gives expert recommendation and advice.
Brand Ambassador: He is committed to long-term...
You Can Choose A Fruit As Your Brand Name
Orange – telecommunication
Kiwi – shoe polish
Chery – Car automobile
Tangerine – Pension and Insurance
Pineapple – Insurtech
Mangotech – Information Technology
Apple – Tech Devices
Okra –...
Do This First, Before You Increase Your Price
Generally, customers are very sensitive to any price increase, even for justifiable reasons. What do you do when the economy is tough? Reduce your quality or increase your price?
What then should you do?
Offer a 3-in-1 value or complimentary products at an...
Sell With Empathy: Customers Are Delicate Assets
I won’t stop talking and bragging about my tailor. Not because he is the best. But because he understands the business side of his craft. But before that, this is me saying a big thank you to one Doctor (I can’t remember his name any longer) who saved my life in 2018....
When Should I Shut Down My Business?
Where is Multilinks? Where is ST. Soap? Where is Concord Group? Where is Okin Biscuit? Where is OLX? Studies show that 1 in every 12 businesses close down every year.
Between 2018 and 2022, 1.9 million micro, small and medium enterprises (MSMEs) have shut down in...
How Oraimo Is Dominating the Nigerian Market
In Nigeria, as soon as your ‘follow-come’ charger gets spoilt, get ready to use your money to experiment with different ‘Aba-made’ chargers.
Until Oraimo hit the market in 2013, many Nigerians faced the sad reality of inferior phone accessories that saturated the...
How To Deal With Parasites That Kill Business
When my mum celebrated her graduation at the University of Ibadan, she hired me as her photographer. I travelled down from Ile-Ife. She paid me enough money to cover my travelling expenses and the cost of production.
I was still a student whose business was just...
How To Win A Potential Investor In Your First Meeting
Have you ever tried wearing a flip-flop to run a marathon? That is the same way it feels when you want to use your money (savings) to fund your startup. It is a great move but it may not take you far. If you bootstrap and remain without external funding for too long, you...