Cash is Fuel; Profit is King
During the cash crisis in 2023, I could not buy foodstuffs because market women refused to collect transfer payments. The restaurant beside my house also rejected electronic transfer payments. Although in accountancy, there is no difference between cash held in a bank...
How to Market a Luxury Product Without Appearing Fraudulent
Chioma’s wedding ring is worth two Rolls Royce cars. $1.5 million for an ‘ordinary small metal.’ Jeez! This was the reaction of many Nigerians to this news. How else do you explain why a pair of shoes (comparable to those produced in Aba) would cost $350,000 in a...
How To Build A Culture-Sensitive Business
Did you watch the trending video of a Nigerian lady who lost her job in the UK for saying “I am sorry” to her boss who alleged her of misconduct? Sorry is one of the most abused words in Nigeria.
Nigerians say “sorry” for everything. Some Nigerians say “sorry” as a...
How Founders Can Manage the Gen Z Effectively
Have their private air conditioner with a remote? A brand-new MacBook Pro for everyone? A room to sleep anytime they want? Liberty to bring their puppies to work? Increased salary every 3 months, plus bonuses?
Fruit salads for lunch? More offdays than workdays? Staff...
Sit Down And Learn The Trade
Have you been an apprentice before? I have been an apprentice before and I have also had some apprentices trained under me through NOVEL Nigeria. There are two types of apprenticeship models in Nigeria.
1. Skills only
In this type of apprenticeship, you enroll...
How To Win A Price War
Whenever a new business enters any industry, they often crash their prices to compete and gain some market share. It seems like a good strategy, but it is a risky move. If you are not ready to fight it through, don’t start what you cannot finish.
Sometimes, a price...
How To Increase Your Price Without Losing Customers
Business owners are facing one of the hardest economic times, amidst rising inflation, currency devaluation and decreasing purchasing power. The cost price of yesterday is not the same price of today and most likely not the price of tomorrow. Owing to this, many business...
What Nobody Told You About Personal Branding
I used to think that Arsene Wenger owned Arsenal because his name is “Arsene”. Don’t mind me.
United Bank of Africa commenced operations in Africa since 1949 as the British and French Bank Limited (BFB).
UBA was founded over 10 years before Tony Elumelu was born....
How to Win Your B2B Customers
If you bake cakes for office birthdays, make uniforms for schools, sell papers and equipment for office use, offer CCTV or internet installation service for office buildings or offer cleaning and ‘messenger’ service to companies, you will agree that a...
Branding Lessons From Sabinus New Hairstyle
Sabinus has been known with dreadlocks. He changed to low-cut hairstyle recently. What’s his new plan? Rebranding? Is he tired of the hairstyle and wants to look more like a ‘responsible’ young man? Is it because of the cost of maintaining dreadlocks? Definitely not. He...