Sabinus has been known with dreadlocks. He changed to low-cut hairstyle recently. What’s his new plan? Rebranding? Is he tired of the hairstyle and wants to look more like a ‘responsible’ young man? Is it because of the cost of maintaining dreadlocks? Definitely not. He is not called an investor for nothing.
Comfort of a fresh look? Could it be that he is trying to attract a new audience? Maybe some hair infections like dandruff. Maybe he had a job that required a low-cut look.
He started with the low-cut hairstyle. Could it be that he has gone back to it? Whatever it may be, one thing that is constant in life is change!
The fact remains that Sabinus has built enough influence in the industry that he is now recognized with or without his haircut.
The hair was never the signature but the blue clothes. When you become a solid brand, you can diversify. The quality of the product is in the content not the container.
Rebranding is part of the game; you recreate yourself so that your audience don’t get bored. That’s what Teju Babyface did. From a hosting a Live Show to hosting a Podcast.
When building a personal brand, you need to be sensitive and align with change of seasons in your life. I guess Sabinus wanted an identity that he can grow into old age with. It is still early to build a brand around that haircut. I see people building personal brands around hairstyles that cannot grow into old age with them.
Ayo Balogun did not want to be called “WizKID” at age 50, so he tweaked his name to “Big Wiz.” Obi will not always be a boy.
Build your brand around a vision. Rebranding means retracing your steps when you miss it. The number one vision of Sabinus has always been to create comedy skits that will appeal to all classes of people.
For the average Nigerian, dreadlock is attached to waywardness. Many parents will not allow their kids watch Sabinus skits because of his ‘wayward’ appearance. This new low-cut hairstyle may be a move to be a ‘good’ role model to the Nigerian children who watch his skits.
Trademark is NOT ENOUGH to protect your brand from copycats. There is a striking resemblance between Sabinus and with Mr Cultivator. This low-cut hairstyle may be a move to distinguish from his lookalike. When a brand becomes successful, others will want to imitate.
© Kingsley Ndimele
Your Reliable Consultant.