Brand Ambassador: He is already a passionate fan sharing enthusiastic testimonials about your product.
Influencer: He is highly knowledgeable in a particular niche and gives expert recommendation and advice.
Brand Ambassador: He is committed to long-term partnership.
Influencer: He is committed to short term partnerships.
Brand Ambassador: Little or no compensation (because he is already a fan of your product).
Influencer: Compensation is required (because it is his full-time job).
Brand Ambassador: He is not a professional content creator.
Influencer: He is a professional content creator that knows how to beat algorithm to get his content seen.
Brand Ambassador: He can be anybody that uses and likes a product (but not your employee).
Influencer: He is usually a celebrity or superstar that endorses a product.
Brand Ambassador: He does not necessarily have a large social following but he should have an engaging audience.
Influencer: He must have a large following and massive audience engagement.
Choose a Brand Ambassador;
If you are on budget
If you prefer a deep familiarity with your product
If you want a passionate partner to always talk about your business.
Choose an Influencer.
If you are targeting a specific niche
If you want to boost exposure to new audiences
If you are looking to produce shareable content on social media.
© Kingsley Ndimele
Your Reliable Consultant.